By Jerome D. Williams, Keryn E Pasch, Chiquita A. Collins
Rates of early life weight problems are alarmingly excessive and lengthening every year. experiences have proven that overweight youngsters usually tend to develop into overweight adults and are inclined to undergo with various well-being results like heart ailment, hypertension, and kind II diabetes, between others. experiences additionally point out that tv viewing and publicity to advertisements for meals items affects kid's attitudes towards, nutrition personal tastes and nutrition buy requests for meals with low dietary worth. it is very important larger comprehend the position of media in early life weight problems and to benefit how media can be used to deal with this factor in a good method. This e-book specializes in conversation and media examine that may impact decreasing youth weight problems. Emphasis is put on themes concerning how the media converse health-related messages approximately foodstuff, food and vitamin that impact early life weight problems. specific emphasis is at the new media, given the truth that media now have extra significant roles in socializing today’s young children and adolescence than ever ahead of. advertising messages succeed in younger shoppers via various autos – broadcast and cable tv, radio, magazines, desktops in the course of the net, song, mobile phones – and in lots of various venues – houses, faculties, child-care settings, grocery shops, procuring department stores, theaters, sporting activities, or even airports. moreover, given the disparity in weight problems premiums among childrens of colour and the final inhabitants, targeted awareness is given to analyze on media focusing on those populations.
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Extra info for Advances in Communication Research to Reduce Childhood Obesity
Food marketers use an array of effective tactics aimed at young consumers and their families with the goal of establishing brand loyalty or “the situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category” and their future purchasing behavior (AMA, 2012). In Chap. 9, Gary Wilcox and colleagues provide an extensive review of target advertising and its role in the marketplace, how it compares to the tobacco and alcohol market, and its effects on children’s consumer behaviors.
M. (2010). Obesity and socioeconomic status in children and adolescents: United States, 2005-2008. NCHS Data Brief no. 51 Hyattsville, MD: National Center for Health Statistics. pdf. Accessed 9 Feb 2012. Ogden, C. , Carroll, M. , Curtin, L. , Lamb, M. , & Flegal, K. M. (2010). S. children and adolescents 2007–2008. Journal of the American Medical Association, 303(3), 242–249. Ogden, C. , Carroll, M. , Kit, B. , & Flegal, K. M. (2012). Prevalence of obesity and trends in body mass index among US children and adolescents, 1999–2010.
In Chap. 11, Keryn Pasch and her co-authors demonstrate a multimethod approach, including eye-tracking technology combined with qualitative interviews (focus group and personal narratives) and quantitative surveys, to obtain a better understanding of how youth perceive and process food and beverage advertising. This chapter describes the utility of eye-tracking technology, which makes it possible for health researchers to measure a participant’s eye movement to objectively assess the components of food and beverage advertisements that appeal to youth.
Advances in Communication Research to Reduce Childhood Obesity by Jerome D. Williams, Keryn E Pasch, Chiquita A. Collins