Sönke Lieberam-Schmidt's Analyzing and Influencing Search Engine Results: Business PDF

By Sönke Lieberam-Schmidt

ISBN-10: 3834924539

ISBN-13: 9783834924537

ISBN-10: 3834989150

ISBN-13: 9783834989154

The consistent development of the realm broad net (WWW) creates a requirement for brand spanking new suggestions which are worthwhile for net searchers in addition to for info providers. whereas correct and based effects turned more durable to discover by way of se's, the significance for companies to be stumbled on on noticeable positions of the WWW has immensely elevated. Sönke Lieberam-Schmidt analyzes the influence that search engine optimisation (SEO) has at the fiscal pursuits of internet companies. He constructions on hand web optimization potential, integrates them in an internet site construction method confirmed to achieve success in perform, and develops types for choosing the precise key terms. For se's, he offers new equipment of grouping and offering results.

Show description

Read Online or Download Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval PDF

Best management science books

Download PDF by Vinod K. Aggarwal: Winning in Asia, U.S. Style: Market and Nonmarket Strategies

Regardless of the local foreign money challenge of 1997-1998, Asia-Pacific economies remain one of the most enticing markets on this planet. jap, American, and ecu enterprises have invested seriously long ago many years, and now are positioning themselves to exploit the post-Asian restoration, extra special chinese language progress charges, and deepening monetary liberalization.

David Matheson, James E. Matheson's The Smart Organization: Creating Value Through Strategic R&D PDF

Why do a little organisations always make bad R&D judgements whereas others can bring a flow of profitable services and products? in response to the Mathesons, winning corporations have internalized the 9 interlocking rules of shrewdpermanent R&D - the development blocks of a company tradition that emphasize making the proper strategic judgements on the correct instances, and aligning organizational practices to aid those judgements and maintain their effects.

New PDF release: Marketing für Unternehmensberatung: Ein

Unternehmensberatungen haben gute Jahre hinter sich und brauchen, so scheint es, die Zukunft nicht zu fürchten. Ihnen, die davon leben, andere Unternehmen zu beraten, ein "Marketing für Unternehmensberatung" andienen zu wollen - heißt das nicht Eulen nach Athen tragen? Zweifellos gibt es Unternehmensberater, die hervorragendes Mar­ keting in eigener Sache machen.

Franchisees as Consumers: Benchmarks, Perspectives and - download pdf or read online

Franchising is an more and more vital worldwide company version, yet how good secure are franchisees –the those who function and make any franchise approach fairly paintings? during this ebook, the writer explores the numerous assorted roles that franchisees play in glossy company, and their value to the luck of each franchise association.

Additional resources for Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

Example text

Differences in server responsiveness can be considered as well as different user needs and change ratios in order to improve the crawling process. Several intelligent strategies have been developed to fulfill as much as possible of the crawler’s goals in a given time frame. Castillo et al. (2004) distinguish between approaches for scheduling first-time visits and revisits of webpages. They have proposed and evaluated several strategies for webpage ordering during the crawling of previously un-visited webpages.

The effect of this optimization shows up in savings in network usage and improvement in the freshness of a collection. 3 How Search Engines Work 33 Other Strategies Various strategies have been introduced for improving quality and speed of the crawling procedure. Cho and Garcia-Molina (2003) show that webpage changes can be regarded as a Poisson process. Risvik and Michelsen (2002b) estimate the refresh frequency of a document based on its change intervals in the past. Arasu et al. (2001a) describe a freshness metric and a refresh strategy which aims to guarantee a data quality for a given resource usage.

4 A New Approach to Relevancy In this section, we introduce an algorithm improving the relevancy of Web search results. The main idea is to extend existing crawling algorithms by a component that reflects the users’ interests more than existing methods. , 2003). The feedback derived from user query analysis is used to modify existing crawling algorithms. The VPA controls the distribution of crawler resources in a way that privileges content with stronger user demand. 16: F-shape of search (Sherman, 2005) The basic components for the mathematical description of user interests, result relevancy and the crawling process are defined as follows.

Download PDF sample

Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval by Sönke Lieberam-Schmidt


by William
4.5

Rated 4.67 of 5 – based on 23 votes